Assurance and optimism run rampant on Pure X’s soft-psych track, Heaven. “Heaven’s a feeling/You can have it anytime you want,” sings frontman Nate Grace over glossy, airy guitars. And when their newly released video kicks in, we’re tossed into the life of a lonely demolition derby contestant surrounded by scenes of cheery amusement park rides and golden, tree-speckled fields. Everything here seems in order, until the video decides to drive home the song’s message in a much different manner. If you haven’t cringed in horror today, here’s your chance. Check it out below.