The wait is over. Well, one of the waits, at least. Canada’s Cher, a.k.a. Arcade Fire, has finally released the title track off its upcoming album, Reflektor. Reflektor arrives with an interactive video that was written, directed and produced by Vincent Morisset and filmed in Jacmel, Haiti.
I “experienced” the video. It was fun, but at almost eight minutes, it’s kind of a time-suck (and yeah okay, I couldn’t resist skipping ahead). As the clip’s protagonist interacts with her environment, so can you. There’s some playful use of light, graphics and your webcam, but I don’t want to give it all away. You can watch (“do”?) the Reflektor video here and check out its trailer below.