When Mark Twain explored Lake Tahoe at the end of the 19th century, the Sierra Nevada mountains were an abyss of wilderness that claimed the lives of pioneers who just wanted to get as far away from Missouri as possible. Since then, Lake Tahoe has become the destination for Bay Area families looking to get some skiing done on a long weekend, and as of this year it will be the home of what will likely be the coldest effing music festival ever. From December 29-31, South Lake Tahoe will be bursting with ski vacationers and music fans eager to stand outside for the first-ever SnowGlobe Music Festival.
Enticing people to hang out in the dead of winter is a tall order but one SnowGlobe was willing to take on. With a few exceptions, like Childish Gambino and Theophilus London, SnowGlobe’s lineup features a cast of electronic music artists to fit any taste, from EDM to IDM to Oakland’s No. 1 most amazing electro-girl-rap group HOTTUB. Along with headliners Bassnectar, Pretty Lights, Thievery Corporation and the Glitch Mob, artists like pop-beat producer SBTRKT and EDM goldenboy Porter Robinson will be trekking through the Sierra Nevadas for SnowGlobe.
If you have ever driven Highway 50 in the winter, you are familiar with the apocalyptic traffic jams that occur during ski season—think miles and miles and miles of unmoving SUVs full of restless children asking “Are we there yet?” Thankfully, SnowGlobe will be offering shuttles around South Lake Tahoe for festival-goers so that they can “hit the slopes by day and shows by night” without adding to the unbearable—and quite frankly, astounding—marathon gridlock of Lake Tahoe during ski season.