Usually, going to a concert is a reward unto itself. The atmosphere, the camaraderie, the energy, not to mention the live music—music lovers thrive on this stuff. Now, thanks to SuperGlued, the live music social-media-based community, and MTV Hive, MTV’s new music-centric online destination, there are other, more tangible rewards to be gained from attending shows. The two have combined to create the second annual New York Summer Music Junkie contest, in which participants receive points for concert-going social-media activity from now until September 4. By going to concerts around the city and tweeting, posting photos and videos on Facebook, blogging, checking in on FourSquare and linking to YouTube as much as possible, you increase your chances of winning weekly prizes, which include CMJ badges, SummerStage passes, concert tickets and gift certificates to local food trucks and retail stores.

This is not for the weak: Last summer’s grand prize winner checked in to 31 shows in 48 days, as well as posted hundreds of photos and videos. However, the payoff is pretty good motivation—a trip to Coachella 2012, including a ticket, airfare and lodging. If you’re up for the challenge or just want to be a part of something that celebrates the local New York music scene, you can sign up at Summer Music Junkie. Best of luck, concert-goers.