The annual Macrock music conference is returning to Virginia’s Shenandoah Valley this spring on April 6 and 7. For those unfamiliar, Macrock is an annual music festival and conference that focuses on taking a DIY approach to promoting independent music. The conference started in 1997 and was originally based off of James Madison University’s radio station, WXJM. Since then, Macrock has expanded to a two-day festival, taking place in downtown Harrisonburg, VA. It features 12 showcases over the course of the weekend, spread out among six venues, all of which are within walking distance from each other.
Macrock runs under a few grassroots philosophies. The first being that every band should have a fair opportunity to play; last year’s festival had about 100 bands, and the Macrock organizers expect the same number this year. The conference is also not affiliated with any corporate sponsors, instead taking advantage of local businesses as sponsors. The staff is made up of student volunteers, and ticket revenues go to help fund the next year’s conference.
Confirmed bands for this year include:
Algernon Cadwallader
Big Troubles
Canon Blue
The Beets
Hunx And His Punx
Eternal Summers
Total Slacker
Lower Dens
More bands will be announced in the coming weeks.
In addition to the live music showcases, Macrock also features panels on a variety of topics. This year’s panels are not confirmed yet, but last year’s topics included independent radio, booking and sustainability. The panels take place before showcases start on Saturday. Badge information, including pre-ordering, will be available on the Macrock website soon.