KCRW (89.9 FM and KCRW.com) is giving the musical underdogs out there a chance to get some airplay with its new digital music submission system called Malcolm. Prided on helping musicians like Beck, Fitz And The Tantrums and Quadron get their start, KCRW is hoping to encourage independent artists in submitting their work to the Los-Angeles-based radio station.
To use Malcolm, artists must create their own profiles that can include pictures, links to other social media sites and a bio. They are allowed to submit up to three of their best tracks and will then be notified through email when a comment or rating is added to their profile. Get started here.