Montreal’s CJLO begins its Signal To Noise concert series for Pakistani flood relief today through Thursday at Casa Del Popolo, helping to fund UNICEF’s strategies in aiding Pakistan in its restoration. This is the first year that the radio station is holding the benefit event featuring all local Montreal bands.

Each night will consist of three-band sets, kicking off tonight with Snailhouse, Coco Et Co. and Elgin Sky. Wednesday night will feature USA Out Of Vietnam, Reversing Falls and Many Mental Mistakes and the series concludes on Thursday night with Hexes And Ohs, Play Guitar and Desert Owls.

Pakistan was hit with devastating floods in July 2010, leaving about 20 million people to deal with destruction of property, deteriorating infrastructure and a death toll of 2,000. Eight months later, the country is still in need of help and UNICEF has been working to restore the country’s basic needs—from its food supply to providing clean water and vaccines to those affected. A quarter of the proceeds from Signal To Noise will be donated to UNICEF in its efforts to aid Pakistan.

CJLO is Concordia University’s not-for-profit campus radio station run almost completely by volunteers and funded by donations. Formed in 1998, the station was born from a merger of two former stations, CRSG and CFLI, and has grown to include more than 80 DJs in its rotation. Three-quarters of the proceeds will go toward funding CJLO to continue broadcasting to its audience spanning Ottawa to as far as Burlington, VT.

All shows begin at 8:30 p.m. at Casa Del Popolo at 4873 St. Laurent Blvd. in Montreal.