From watching the making of Future This on the Big Pink’s Youtube, you can tell that in the process of recording its second album, the band did a lot of experimentation with different instruments and sounds. This is a change from the rock-oriented sound that the band executed on its 2009 album, A Brief History Of Love. However, Future This, out January 17 on 4AD, is not that big a departure from the aesthetic that the Big Pink fans have come to expect.
 
With a producer like Paul Epworth (Adele, Florence And The Machine), the Big Pink hit the big ticket, and many of the songs in Future This sound like they could be commercial hits. Tracks like the opener, “Stay Gold,” have infectious rhythms and lyrics crammed with references that will stay with you; in the case of “Stay Gold,” the band references the book The Outsiders. Other tracks like “Jump Music” are not exactly commercial friendly but offer a call to action to listeners, telling them to get up and make things happen.
 
When the band announced the new production of an album way back in 2010, the group claimed that Future This might have a bit of a hip-hop influence. This is only mildly present, and the electronic sounds shine through in an album whose heavy synth replaces the guitar that Big Pink vocalist and writer Robbie Furze claimed he could no longer stand. Yes, for a rock band this might be weird, but the Big Pink has put out an electro-rock album that does not exactly redefine the future of music like the album title may suggest, but it does redefine the Big Pink.