Experimental psych-rock band Black Moth Super Rainbow has announced a Kickstarter campaign to fund the release of its fifth album, Cobra Juicy, due out this fall. The band has once again enlisted the help of friend and fan Eric Wareheim, who you might know from the Adult Swim show Tim And Eric Awesome Show, Great Job!. In the same ironically hilarious and absurd fashion of his TV show, Wareheim has released a YouTube video in which he calls a Barnes and Noble store poking fun at popular ’90s bands the Black Crowes and the Crash Test Dummies. Watch the video, below.
A rising trend in independent music production, Kickstarter campaigns use fan donations to fund projects. Recently, cult-singer Amanda Palmer raised more than $1-million in fan donations on her Kickstarter to produce her upcoming album.
Many bands also offer incentives such as gifts, tickets and even parties for higher donations. Black Moth Super Rainbow’s incentives vary from the smallest $1 donation receiving a digital copy of the single “Windshield Smasher” to a $10,000 donation receiving a rollerskating party.
So far the band has already raised more than $24,000 of its $45,000 goal. Check out the tour intro video Wareheim made for the band a few years back, below.