Disclosure’s Settle comes out in three days, (but you can stream it now) and despite the onslaught of dance numbers they’ve hit us with, we just can’t curb our enthusiasm for the video for “When A Fire Starts To Burn,” a song that’s been on repeat since it hit. The video is addictive in the same way flavored coffee is: Just as we jazz up our caffeine intake with crowd-pleasing flavors like mint chocolate chip and blueberry, director Bo Mirosseni added some zing to the Disclosure video with snarky spoofs and shots of characteristically uptight demographics gettin’ jiggy with it.
Bible-thumpers, self-help advice, suburbanites’ revelations, washed-up housewives, snakes—Disclosure’s new video has all the highlights of daytime television. It’s five minutes of cringing melodramatic parody and, like the track, it’s cunningly smart. But don’t get blindsided by the possessive powers of daytime TV; like your elders have told you, it’s not productive. Especially when you can listen to Settle in full, a week early, at The Guardian. Get a heaping TV-dinner serving of the highly anticipated album after you check out the video for “When A Fire Starts To Burn,” below.