In a battle between the beefed-up, tie-clad Henry Rollins and the skinny, speaker-loving James Urbaniak, who will triumph? Find out in the new music video for Dinosaur Jr.’s “Pierce The Morning Rain,” from the band’s I Bet On Sky.
 
The video, directed by Scott Jacobson (The Daily Show, Saturday Night Live), tells the story of a middle-aged man, played by Urbaniak, who develops an infatuation with the blaring bass of sound systems bumping Gucci Mane. Once he’s had his taste of the power of the bass, he outfits his SUV with a monstrous system of its own that upon listening to Dinosaur Jr., incites dreams of both getting beat up by Henry Rollins and later dishing some blows right back at him. It’s weird—weirder still when the guy’s wife, played by Maria Bamford, joins in the high-volumed fun—but in an enjoyable kind of way.
 
Watch the video below, and keep an eye out for a J. Mascis Portlandia appearance on Friday, January 25.
 

 
Tour Dates For Dinosaur Jr.:
01/30 – Glasgow, UK – Arches
01/31 – Leeds, UK – Leeds University Stylus
02/01 – Manchester, UK – HMV Ritz
02/02 – Brighton, UK – Concorde2
02/03 – Bristol, UK – Fiddlers
02/04 – London, UK – Electric Ballroom
02/06 – Paris, FR – Trabendo
02/07 – Esch Alzette, LU – Rockhal
02/08 – Amsterdam, NL – Paradiso
02/09 – Antwerp, BE – Trix Hall
02/11 – Courtrai, BE – De Kreun
02/12 – Frankfurt, DE – Batschkapp
02/13 – Luasanne, CH – Les Docks
02/14 – Zurich, CH – Le Plaza
02/15 – Milan, IT – Bloom
02/16 – Zagreb, HR – Culture Factory
02/18 – Prague, CZ – Lucerna Music Bar
02/19 – Berlin, DE – Postbahnhof
03/05 – Auckland, NZ – Powerstation
03/07 – Melbourne, AU – Corner Hotel
03/08 – Melbourne, AU – The Espy
03/09 – Meredith, AU – Meredith Supernatural Ampitheatre
03/10 – Adelaide, AU – The Gov
03/12 – Perth, AU – Astor Theatre
03/14 – Brisbane, AU – The Hi-Fi
03/15 – Coolangatta, AU – Coolangatta Hotel
03/16 – Sydney, AU – The Hi-Fi