Lollapalooza is this weekend in Chicago, and the lineup is awesome. There’s something for everyone, and a huge amount of conflicts that will lead to much hand-wringing. But if you’re not going, take comfort in the fact that the folks who run it are doing good things. One of the most prestigious music schools in the country, Boston’s Berklee College of Music, has just partnered with Lolla and the far less cool (but presumably still well meaning) Goldman Sachs charitable fund to create a full scholarship to Berklee.
The awesomely-named Berklee Lollapalooza Endowed Scholarship will be awarded during next year’s Lollapalooza, and will be a part of Berklee’s touring audition process. It’s a great opportunity to be a part of a college that has had a bunch of famous musicians graduate, like the Cars and My Morning Jacket. Speaking of Berklee, the college will have a showcase at CMJ Music Marathon! The Berklee showcase will take place on October 21 at Bowery Poetry Club. We’re pretty excited.
In other news, Lollapalooza is expanding again to South America, and this time it’s going to both Chile and Brazil. Lollapalooza Chile will take place in Santiago from March 31-April 1, and Lollapalooza Brazil will take places in Sao Paolo from April 7 to April 8. This past year, Lollapalooza Chile had Kanye West and the Killers as headliners, and is just one more piece of Perry Farrell’s global domination strategy.
By the way, this is the only time in the history of the world when Goldman Sachs, Lollapalooza, and Berklee will be in the same sentence together. Enjoy it while you can.