Whether it’s college, commercial or non-commercial, radio airplay continues to be a major factor for artists to consider when promoting a recording. KEXP recently published an article on its blog that covers just about all of the bases on about how to get your music played on the radio. So many little things can make a big difference when sending a record to radio. Even something as simple as putting your CD in a jewel case as opposed to a sleeve could potentially determine whether or not a music director or DJ sees your work.
KEXP also makes several good comparisons between getting airplay and getting a job. Your one sheet is your resume; before downloading your mp3 or putting in your CD, a one sheet is a quick way for a music director or DJ to get to know you. Like a resume, keeping it to the point while giving all the pertinent information is what it’s all about. Similarly, following up, as you might after an interview, is also crucial. Whether it’s checking to make sure your CD was received or thanking the station for spinning your record, following up reminds the music director or DJ who you are while getting you the information you need about the status of your record at the station.
The best advice the article gives though is something artists can do before they even consider sending their music out to radio stations. KEXP advises, “Don’t try and convince someone to play you. Make the best music possible, and make sure that does the talking.”
This article is worth checking out for anyone involved in the music industry, especially artists and anyone who has ever been involved with radio. It’s a refresher for artists who have already released albums, as well as useful instruction for those who might be new to the game. Those who have had any experience working in radio may react to many points in this article with a nod of agreement.