Shudder To Think’s Craig Wedren has debuted an interactive video for the single “Are We,” lifted off his upcoming album Wand. The video was shot in 360° panoramic technology, delivering an enriched visual to the artist’s work.
Directed by OK GO’s mastermind Tim Nakashi, the accompanying video for “Are We” displays a series of rapidly changing scenes that can be viewed from different angles. The video for the track that features vocals by Bright Eyes’ Conor Oberst and Sleater-Kinney’s Janet Weiss is available to view over at Wedren’s website.
Wedren first came to prominence in 1986 as Shudder To Think’s frontman. The Washington D.C group became influential in the hardcore/punk scene throughout the ’80s and ’90s. After swapping band members and releasing nine studio albums, Shudder To Think split up in 1998, with Werden launching a solo career. Wand, set for release via Nerveland Records this May, will be Wedren’s second release following 2005′s Lapland.