Almost two months after dropping their debut album, 93 Million Miles, as the duo Africa Hitech, producers Mark Pritchard and Steve Spacek have released a video for their lead single, “Out In The Streets.” The song, a short and echo-y electronic slap, samples reggae artist Ini Kamoze‘s “World-A-Music” from 1984, lending a global perspective to the song that director Mark Simpson captured in the new video. Using footage gathered from spots around the world, Simpson depicted the impending robot apocalypse as triggered by battery failure. With a healthy dose of camp, “Out In The Streets” features a series of violent and spectacular robot suicides, all of which occur by car crash. Without any veins, what other option does a robot have besides being ceremoniously smacked to pieces by oncoming traffic?
According to Simpson, “Out In The Streets” is not so much a music video as it is a “concept film,” but the intended ideas aren’t entirely obvious at first look. While the video may seem like a montage of violent robot deaths, Simpson says the robots are in fact “choosing suicide over recycling.” That’s right, these aren’t douchebag preach-y robots like Wall-E; with physiques like the I, Robot automatons in football gear, these guys are (self-) killing machines. While they may not have hearts or souls or the capacity to express or experience the overwhelming power of human love and kindness, at least Simpson’s robots have their priorities in order and hate those hippie communist/fascists like any responsible citizen does.
Bionic eco-jihad aside, Africa Hitech has also released a limited edition 12-inch single for “Out In The Streets” that includes two bonus tracks not featured on 93 Million Miles. Once the Robot Parents Television Council gets hold of this video, the duo is going to need all the support it can get to defend the graphic, gratuitous and senselessly violent images depicted in “Out In The Streets.”