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CMJ 2010 Music Marathon And Film Festival


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MARKETING OPPORTUNITIES It’s never too soon to start thinking of marketing opportunities to reach over 100,000 fans at CMJ 2010. For more information, contact CMJ Music Marathon at marathon2010@cmj.com

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Held at the Kimmel Center, NYU's historic hub of student life located in the heart of Washington Square, Marathon's daytime programming fuels the flames with over 75 panels, music business legal seminars, mentoring sessions, CMJ's annual College Day, as well as opportunities to meet and greet industry power-players, famed artists, fans, and every other bleeder and feeder of all things music.

TUESDAY PANELS

Click HERE to Customize Your Schedule

All panels are located in the NYU Kimmel Center, 60 Washington Square South

Tuesday | Wednesday | Thursday | Friday


TUESDAY 10/20:

But How Will I Get Paid? Reimbursement in a Digital World
11:00–12:15 / NYU Kimmel Center, 8th Floor, Shorin, Room 802
This panel discusses the mechanical licensing role and how digital distributors have stepped up to ensure that publishers and songwriters get paid for online music distribution.

The Real Meaning of DIY And Quitting Your Day Job

11:00–12:15 / NYU Kimmel Center, 9th Floor, Rooms 905/907
This panel will take you through the steps to make a career out of a popular mantra and grassroots cause in the age of the self-employed arts professional.

"I'm In Between Gigs" A Music Industry Job Think Thank

12:30–1:45 / NYU Kimmel Center, 4th Floor, Room 406
This panel focuses on some encouraging job-related topics and will cover everything that ambitious folks need to know from networking, to starting your own business, to submitting a resume that will get a call back from HR.

Music Under New York: Stories from an Underground Culture
12:30–1:45 / NYU Kimmel Center, 4th Floor, Eisner & Lubin, Room 401
The New York M.T.A.’s Music Under New York program has been producing performances in the subway for over 22 years. Musicians at this panel will tell their stories and highlights from their experiences in this unique underground music culture.

Music And Advertising: A Subconscious Cognitive Impulse Explosion

12:30–1:45 / NYU Kimmel Center, 8th Floor, Shorin, Room 802
It is proven through empirically tested heuristics that when audio and visual components come together correctly, the outcome is very seductive. Listen to ad execs discuss how they use this cognitive combination and experience music in a different realm.

Specific Business Concepts Applied For The Modern Day Music Artist
12:30–1:45 / NYU Kimmel Center, 9th Floor, Rooms 905/907
On top of the pressures of making and performing great music, the artist must also wear other hats including those of a marketing director, radio promoter, agent, lawyer, and publicist, but most importantly: the hat of a business owner.

Graphically Challenged: The Lost Love Of The Album Cover And Beyond
2:00–3:15 / NYU Kimmel Center, 4th Floor, Room 406
The visual component of music is still just as important to the identity and sound of an artist. Here we discuss the visual aspect of modern day music and its future in the age of the computer monitor.

Supurban: An Urban Genre Sounding Board With Some Superior Minds
2:00–3:15 / NYU Kimmel Center, 4th Floor, Eisner & Lubin, Room 401
The state of the urban music genre is in flux and its players have a variety of opinions on its health. This meeting of the minds will table many tribulations while also shedding light on positive aspects of the genre’s uncertain future.

The Inner Workings Of An Off Broadway Production Company
2:00pm - 3:15pm / NYU Kimmel Ctr, 9th FL, Room 905/907
There's way more that goes into an Off Broadway production than what you see on the stage. The work involved on all fronts is tremendous but it doesn't always pay off. This panel of cast members and production pros will bring you from behind the stage to the front row.

The Path Of A Hit Song
2:00–3:15 / NYU Kimmel Center, 8th Floor, Shorin, Room 802
Here we follow the path and life cycles of some hit songs from conception, to the demo, to the recording, to the label, to the people who made it happen and the fans who demand it.

WRXP Music Listening Session (Rock/AC/AAA/CHR)
2:00pm - 3:15pm / NYU Kimmel Ctr, 9th Floor, Rooms 905/907
Radio DJs have just as much weight as label A&R reps. Spins on a big station still drive record sales. This discussion, listening session and critique featuring personalities from WRXP and other A&R will provide musicians with valuable feedback. Bring your demo!

Master-Debating: Project Studio Vs. The Pros
3:30–4:45 / NYU Kimmel Center, 4th Floor, Room 406
When mastering budgets are concerned, should you spend money for professional services, or invest in new technology and finish the job yourself? This panel will cover and compare modern mastering techniques from a variety of perspectives and resources.

Hey Man! I Know My Rights! The Future of Intellectual Property
3:30–4:45 / NYU Kimmel Center, 9th Floor, Rooms 905/907
Rights. What a significant and complicated word. From a student syncing music to video, to artists determining what royalties they have coming to them and from where. From file-sharing lawsuits to new business models, these seasoned industry members will discuss where intellectual property is headed.

Spanning The Globe And Landscape Of The International Music Industry
3:30–4:45 / NYU Kimmel Center, 8th Floor, Shorin, Room 802
From governments that grant musicians funding, to international booking agents looking for unsigned talent – here we will cover the globe with international gurus who will help us expose little-known opportunities and shed light on music in a connected world.

A Full-On Major (Label, Publishing, Management, Agency, Legal) Pitch Session
3:30–4:45 / NYU Kimmel Center, 4th Floor, Eisner & Lubin, Room 401
This panel gives you the opportunity to get in front of a real person who can sign you. If you dare to pitch, have something fantastic, like sales, to back up your act. Ante-up and get ready for the truth.

 



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