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Held at the Kimmel Center, NYU's historic hub of student life located in the heart of Washington Square, Marathon's daytime programming fuels the flames with over 75 panels, music business legal seminars, mentoring sessions, CMJ's annual College Day, as well as opportunities to meet and greet industry power-players, famed artists, fans, and every other bleeder and feeder of all things music.
FRIDAY PANELS
Click HERE to Customize Your Schedule
All panels are located in the NYU Kimmel Center, 60 Washington Square South
Tuesday | Wednesday | Thursday | Friday
FRIDAY 10/23:
$10,000 And A Great Independent Artist
11:00–12:15 / NYU Kimmel Center, 4th Floor, Room 406
If you've got a solid demo and live show, then finding $10G to invest in your act shouldn’t be tough. This panel will show you and how to maximize those funds to position yourself for success.
Exactly Why Did The Major Label System Fail? Or Did It?
11:00–12:15 / NYU Kimmel Center, 8th Floor, Shorin, Room 802
This open forum serves as a sounding board for a very opinionated crew of professionals. Bring your biases, pre-conceived notions, questions, baggage, cynicism or even optimism because crowd participation will weigh heavily in these discussions.
Music Industry Myths, Gossip And Predictions For The Next Five Years
11:00–12:15 / NYU Kimmel Center, 9th Floor, Rooms 905/907
Some people have the inside scoop on everything happening right now and others are constantly and accurately predicting the future. This group of professionals and soothsayers will do both while adding their own two cents.
Sister Hazel: 15 Years Of Artist Development
11:00–12:15 / NYU Kimmel Center, 4th Floor, Room 405
Members of Sister Hazel and their management will discuss the band’s unique approach to a career of ongoing artist development, their patented performances, and staying ahead of the industry dips, which have all added up to their enduring success.
Internet Radio: A Free-For-All
12:30–1:45 / NYU Kimmel Center, 4th Floor, Room 406
Type the words "Internet radio" into any search engine and all you see is the word "free." Who is making money and how? Are artists, writers and producers getting their fair share of income from Internet radio?
The Required Skill Set For Artist Managers In Today’s Music Climate
12:30–1:45 / NYU Kimmel Center, 8th Floor, Shorin, Room 802
Veteran artist managers are busier than ever because they have picked up where the labels have left off. Non-label opportunity is where the action is, with managers at the helm. Get the tools to multi-task in management’s brave new world.
State Of The Union: Music In Film And Television
12:30–1:45 / NYU Kimmel Center, 9th Floor, Rooms 905/907
Is there a formula for placing your music in a film or show, or is it merely luck and timing like everything else in show business? This "A-list" of industry pros will candidly discuss the path you need to take.
Emmanuel Jal
1:00 – 2:00 / NYU Kimmel Center, 4th Floor, Eisner & Lubin, Room 401
Fresh from recording his third album, WARchild, Sudanese hip-hop artist Emmanuel Jal will share his first-hand experience of being a child soldier for a rebel army in Sudan and how he imparts messages of social justice in music. He will discuss his heroic navigation of the injustices in Darfur and how he has learned to rap for freedom.
Creating Music With The Newest Technology
2:00–3:15 / NYU Kimmel Center, 8th Floor, Shorin, Room 802
Virtual synths, multi-sampled drum modules, amp modeling technology and digital audio workstations are part of the new culture of music creation. This panel will discuss a variety of artistic resources and where the digital process is headed in the future.
HAIR
2:15 – 3:30 / NYU Kimmel Center, 4th Floor, Eisner & Lubin, Room 401
Groove back into the summer of love and experience HAIR, the groundbreaking musical and now 2009 Tony Award Winner for Best Revival of a Musical. "Let the Sun Shine In" with a discussion and invigorating performance!
Modern Publicity Strategies For The Touring Musician
2:00–3:15 / NYU Kimmel Center, 4th Floor, Room 406
Prep that bus! Touring is expensive and you should get the most for your mileage. These professionals will discuss some obvious and not so obvious ways to maximize your publicity and exposure before (and while) going out on tour.
A Music Supervision Mood Box Drop Listening Session
2:00–3:15 / NYU Kimmel Center, 9th Floor, Rooms 905/907
Unsigned artists are placed in surprising categories. Here you can drop your finished master into one of four drop-boxes at the entrance: "happy," "sad," "quirky," and "serious," and get it heard and critiqued by music supervisor pros.
The Bitter Truth: When Your Live Show Sucks
3:30–4:45 / NYU Kimmel Center, 4th Floor, Rooms 405
A lack of retail sales has put the focus on the live show as a way to generate income. This panel hashes out how your show can gain impact with fans and investors, while remaining true to your sound.
Breaking Into Film Scoring
3:30–4:45 / NYU Kimmel Center, 9th Floor, Rooms 905/907
Composing music for film can be one of the most exhilarating (and potentially lucrative) creative experiences. It's also a world that seems impossible to get into. What and who does an artist need to know in order to make it in the field of film composition? How do you get your work noticed? This panel will feature film directors, studio music executives, music supervisors, and artists who have successfully made the transition to film composition.
PBS/NPR: 100 Million Consumers Can’t Be Wrong
3:30–4:45 / NYU Kimmel Center, 4th Floor, Room 406
These impacting media organizations of NPR and PBS have been a blind spot for music marketers for decades. Learn about the most effective way to reach adult consumers through these highly influential channels.
Journalism As A&R
3:30–4:45 / NYU Kimmel Center, 8th Floor, Shorin, Room 802
What exactly is A&R these days and who are the real people discovering new artists? This panel will branch outside the labels to discover the discoverers, and will dissect digital credibility through blogs and online (so called) critics.
Taking Back The Acoustic Performance: Featuring Fred Mascherino And Friends
3:45–5:00 / NYU Kimmel Center, 4th Floor, Eisner & Lubin, Room 401
An intimate and informal performance and discussion with former member of Taking Back Sunday’s Fred Mascherino. Through authenticity with work and art, he is finding success in more ways than just the normal traditions of the music industry.
Mentor Session: College Radio
11:00 / 12:15 NYU Kimmel Center, 9th Floor, Room 909
First come, first serve. Sign up at “College Day” in Eisner & Lubin
Mentor Session: Music Publishing And Licensing
12:30–1:45 / NYU Kimmel Center, 9th Floor, Room 909
First come, first serve. Sign up at CMJ Booth in Exhibitor’s Loft
Mentor Session: Music Production
2:00–3:15 / NYU Kimmel Center, 9th Floor, Room 909
First come, first serve. Sign up at CMJ Booth in Exhibitor’s Loft
Mentor Session: Songwriting
3:30–4:45 / NYU Kimmel Center, 9th Floor, Room 909
First come, first serve. Sign up at CMJ Booth in Exhibitor’s Loft
MUSIC FILM PANELS REGISTRATION MARKETING OPPORTUNITIES
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