Global Lead of Consumer Engagement


As Global Lead of Consumer Engagement & Partnerships for Gap in NYC, Tricia designs a consumer-forward planning approach that defines bonded interactions through customized partnerships, digital/emerging media, branded entertainment & music.

Prior to Gap, Tricia’s career included agencies and brands as Managing Partner/MediaCom, Lead of Portfolio Projects/PepsiCo & GMD/TracyLocke. She advises start-ups & was once an Adjunct Professor in TX.