Ron Faris is co-founder and CEO of a new Virgin start-up company focused on social commerce. Most recently, he was head of Brand Marketing at Virgin Mobile USA where he was responsible for managing the brand’s strategic evolution, as well as all aspects of creative and consumer-facing engagement. He has managed several award-winning music sponsorships during his career at Virgin, including Lady Gaga, UFC, Britney Spears, and Virgin Freefest.