General Manager & SVP

MTV World

Nusrat joined MTVN in 1996 and served in key business & creative roles, incl. launch of MTV.COM & creation of MTV World, Viacom’s global engine for content & innovation. He is GM/SVP. He produced award-winning live music series: The Music Experiment & The Best New Band in the World. Nusrat is the creator/Exec Prod/Co-Dir of Rebel Music, a 6-part doc series re young musicians/activists that are fighting injustice in turbulent parts of the world.