Rick Goetz is a music marketing consultant by way of being an aspiring musician and a ten year career at major labels like Atlantic, Elektra and EMI doing A&R and marketing. He has worked with major artists such as Kid Rock, Matchbox 20, Sugar Ray, the Corrs, Dream Theatre and Damage Plan.

In 2009 he founded, an online resource for musicians and music executives focused on DIY music marketing , new music technology and best business practices. Through Goetz works with well-known and aspiring artists alike providing label services, project management, coaching and marketing plans.