CEO & Founder
Born and raised in Thunder Bay, Ontario, Luca fell in love with music at a young age. He decided to pursue music professionally, and moved to Los Angeles. From 1989 to 1999, Luca toured with his band around the US and Canada, before hanging up the mic. Luca then launched a successful career in real estate development in Seattle. When the idea of RockStar Motel struck, Luca knew he was being called back to his original passion, but in a dramatically different role. The former-front man is now the tireless supporter of anyone who dreams of music success. In early 2010, Luca assembled a team to make this possibility.