VP, Digital Music Strategy & Marketing

Toolshed inc.

Corey Denis has been pioneering digital music marketing for fifteen years using everything from early ListServs & phpbb forums to social networks and MMORPGs. She started playing violin at age nine, but got her music industry start a little later at What Are Records? where she built and leveraged online street teams to increase sales and connect with fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, The Innocence Mission, March Records & many others. By 2003 Corey was Director of Online Marketing and A&R at What Are Records & published the label's first online music sampler as a podcast while facilitating one of the first five direct deals between Apple and an independent record label. She moved to San Francisco in 2005 to work at IODA where she helped create and market IODA Promonet, a promotional distribution platform allowing member base of thousands of blogs, podcasts and online media outlets to access pre-cleared MP3s and marketing assets with the goal of generating hype and driving sales.

With the help of a talented team, Corey produced the only not for profit Musician & Promoter Workshop Series in San Francisco, assisting local musicians with digital transitions.

In 2009, Corey founded Not Shocking, where clients included SoundExchange, Michael Tilson Thomas, Ning & Rdio. By 2012 Corey got "my dream job" working with Dick Huey and Toolshed to create and execute digital & social strategy for a wide array of the best indie artists in the world including MNDR, Kate Bush, Ani DiFranco, John Wesley Harding, Peggy Sue, Martin Sexton, Redd Kross and many others. Corey is also a PT columnist for the SFappeal.com, San Francisco's online newspaper. She has one patent, two cats and eight ipods.