Senior Director, Sales & Marketing

The Orchard

Cat Kreidich is the Senior Director of Sales & Marketing for The Orchard overseeing the retail, mobile and streaming account management team in North America, in addition she drives strategy and process with Top Global Accounts. Prior to The Orchard, Cat spent 4 years at ADA - where she started the mobile department and supported the digital team later becoming Senior Director of Digital Sales & Strategic Marketing, North America. Ms. Kreidich started her career in physical distribution at Caroline distribution as a Marketing Representative and later became the National Director of Sales for Ultra Records. Her 12 years in the business of music marketing, sales and technology makes her adept at managing teams, marketing records and creating metrics to drive process and ultimately sales.