Founder

Cyber PR®

Ariel Hyatt is a thought leader in the digital PR world: the founder of a successful PR firm; international speaker & educator and the author of two books on social media and marketing for artists. Ariel’s Cyber PR® process marks the intersection of social media with engaged behavior, PR, and online Marketing.

Ariel foresaw the impact the advent of the internet and social media would have on public relations long before her peers. Following her vision, Ariel dove into the world of Digital PR in 2003. Her efforts to realize the public relations potential of social media resulted in innovation. Ariel developed her platform, Cyber PR®, to automate much of the traditional PR process and maximize client placement with new media makers.

Ariel didn’t just provide the platform; she made it her mission to educate artists on how to take advantage of the new digital world. Her efforts have been lauded by artists and industry professionals alike. Ariel’s bi-weekly newsletter and YouTube series “SoundAdvice” has attracted over 20,000 subscribers, and she has penned over 100 articles to date. Ariel is also the author of two successful books on PR and new media: Music Success in Nine Weeks and Cyber PR® for Musicians, offer artists a step-by-step plan to create a profitable and sustainable business from their art.

Ariel’s message is so compelling she has been invited to speak at festivals and conferences in twelve countries, including SXSW, CMJ, ASCAP’s I Create Music, The Future of Music, Canadian Music Week, APRA’s Song Summit (Sydney), You Are In Control (Reykjavik), The ECMAs, NARAS, Grammy Camp, and The Taxi Road Rally.