Next Big Sound

Alex White has been around music his whole life. His dad is a professional cellist and he grew up playing cello, guitar, piano, and bass fronting a band in high school and working at a local recording studio.

He then got much more into the business side of things working two summers at Universal Records, running the production company at Northwestern University (booking and producing acts like Counting Crows, Kanye West, Flight of the Conchords, Ok Go, Girl Talk etc.)

In 2010 Billboard named the company one of 10 Startups To Watch and Alex White to their 30 Under 30 list. In 2011 Alex and his co-founders David Hoffman and Samir Rayani were named to Businessweek's 25 under 25 and Alex was named to Fortune's 30 under 30 music list.