Last night’s party at Bowery Electric gathered invitees for our first artist announcement of 2013. Everyone warmed up around the glow of  lightboxes adorning the wall displaying Champion apparel, and sipped complimentary cocktails as the names of featured CMJ Music Marathon 2013 bands were revealed. CMJ staff got to take a load off and mingle with revelers who arrived to be the first in the know. The party was invite-only, but a couple lucky guests won spots on the list and were seen making off with Champion goodies spilling from their gift bags.

Those in attendance were treated to a glimpse of CMJ booking honcho, Matt McDonald, in one of his natural habitats. Enrobed in stage lights, wearing a beard the way all men who dare to wear them should, he proclaimed the festivities begun. CMJ 2013 artist, Magic Man provided the perfect opening ambiance, teen hearts throbbing under the synthful bliss the band served up, song after song.

After a brief break, CMJ alums Weekend, brought the lights down. The handsome foursome thickened the mood, with a dose of post punk off their sophomore LP Jinx, out last month. Legitimately sexy, anti-twerk, dark around the melodic edges and all Joy Division-style drums, it was a set that got even the most dedicated barfly to take notice and indulge.

Head here for a full list of artists announced thus far, and feast on photos of the event below.

All photos by Victor Castro. Video shot and edited on Cameo.