Moderator: Steven Masur – Esq. Senior Partner, MasurLaw
Panelists: Rome Thomas – SVP Sales & Artist Development, A&M/Octone
Alex Luke – Executive Vice President of A&R, EMI
Hannah Carlen – SVP Sales & Artist Development, Dead Oceans/Jagjaguwar/Secretly Canadian
Theda Sandiford – Vice President of Digital Marketing, Universal Republic
The Big Question: How can artists best use digital media and social networking to advance their careers?
The Big Answer: Be accessible and willing to engage with fans. Adapt to new technologies. Spread your presence out across a variety of platforms, whether it’s Twitter, Facebook, Starbucks or a free download from a radio station.
The Bottom Line: Take charge of your own personality and build a distinct online voice. “Think of your brand as a story,” Sandiford said. She also noted, “Spend more time listening and figure out what your fans are saying to you.” Interacting with listeners is also crucial, whether it’s tweeting back @ your followers or responding to YouTube comments.
Best One-Liner That Wasn’t Really A One-Liner: “No one’s interested in Bon Iver being on the radio.”
Best Piece Of Advice: Be consistent. At the end of the panel, all of the contributors agreed that maintaining a reliable, unified voice is key to a successful internet presence.
Number of bros wearing bandanas as headbands in the back: 1