Thursday, October 18, marked the return of CMJ Music Marathon’s College Day, presented by TuneIn. College Day offers a chance for college and community radio stations to come together for radio-centric panels and a chance to mix and mingle with fellow radio and industry members.
The day-long event started off with breakfast and a chance for stations to talk with each other and with industry professionals. It was immediately followed with It Takes A Village, a panel focusing on the importance of a station’s relationship with its school and community. Taking into consideration the delicate situation many college radio stations are in, ways to prove your importance to schools and still carve a niche in society were explored. The panel featured music directors from across the country and Manu Taylor, station manager of 95bFM in Auckland, New Zealand.
Next up was the ever popular Music Directors’ Summit. The annual panel has become known for offering music directors a unique opportunity to come together and let loose with their frustrations, to share their exciting new ideas and to learn how to improve their stations. This year’s Music Directors’ Summit dealt with issues like bullying, encouraging morale in small stations and how to accurately gauge what music is being played in the station and how often.
Lunch and live music broke up the day and provided more opportunity to chat with peers and to vote for the College Radio Awards before the final panel of the day got everyone’s creative juices flowing. Appealing to stations big and small, terrestrial and online-only, DIY For All Sizes explored how to put together events, organize fundraisers and station awareness while running as efficiently and effectively as possible.
The day also offered live music from Australian artists like San Cisco, Emma Louise and Jinja Safari, courtesy of Sounds Australia. In addition to the music, Sounds Australia gave away a trip to Perth, Australia, and the chance to attend the Wami Festival. Additional excitement came from TuneIn’s give-away of a JamBox and CMJ’s official apparel sponsor Champion’s specially designed College Day 2012 T-shirts.
The day culminated with the College Radio Awards, the only college/noncom radio awards nominated by and voted on by those in the industry. An opportunity to recognize the best and brightest for their hard work and dedication. Awards were kindly provided by official College Day poster artist Print Mafia, and Champion provided prizes. Amidst celebration, TuneIn awarded the first-ever TuneIn Digital Leader Award. The flute solos from presenters and Radio Award winners were merely an added bonus.
Continuing in the spirit of the day was the 5th Annual Medium Rotation College Day after party held at Solas. Sponsored by A Man A Plan A Canal, CJLO, Montreal, CFRE, Toronto/Mississauga, and CSCR/Fusion Radio, Scarborough/Toronto, the party featured DJ sets from Metz and the Luyas.