ChangeMusic Seattle, July 21-23
Washington State Convention and Trade Center
Seattle Panel Bios

Friday, July 21st
B2B Day

9:00am Breakfast
Join ChangeMusic Seattle registrants for some caffeine and a continental breakfast. Get your badge, have a snack, and prepare for the day.

10:00am Keynote Address: Martin Tobias, Loudeye.com

10:45am Forum: Virtual Highways & Real Buyways: Sales & Distribution in the new Digital Economy
Now that bricks and mortar stores can offer prices competitive with e-tailers, what will the new sales landscape look like? How can labels and executives meld existing systems of commerce with new technology (clicks and mortar)? How are labels, artists and distributors adapting to the daily ebb and flow? Personnel from either side of the computer discuss what is and what will be, and how the shift will affect the end-user: the consumer.
Moderator: Alicia Rose, NAIL Distribution
Panelists: Jeff Duchman, RealNetworks; Danny Goodwin, Supertracks; Kanth Gopalpur, Djangos; David Kaill, Microsoft; Tim Ziegler, HearMusic/Starbucks

12:15 Lunch:
ChangeMusic Seattle provides lunch, and an opportunity to stroll around the exhibit area between panels. A sandwich and a schmooze - perfect together!

1:30pm Forum: Crosstown Traffic: Marketing on the Web
How can traditional marketing personnel learn to use the Web for promotion? What works, what doesn't? What new concerns are raised in virtual marketing? What legal concerns exist? ChangeMusic's panel of experts talk about the crucial importance of reaching your audience, no matter whether the vehicle they're driving in is actual or virtual.
Panelists: Chrisitna Eichelberger, BMG; Scott Hunter, Earjam.com; John Jeffrey, Live365.com; Kerry Murphy, RealNetworks; Gene Pao, FirstLook.com

2:45pm: Breakout Session (45 minutes):
Following the Sales & Distribution and Marketing panels, our ChangeMusic Seattle registrants have the opportunity to apply what they've absorbed from the panels. The group breaks into smaller groups ("cells"), and creates a comprehensive marketing plan for an actual ChangeMusic Seattle performing artist. The panelists work as cell leaders, advising and guiding the discussion. At the end of the session, each cell presents to another and discusses their various ideas.

3:45pm Forum: Ancient To The Future: What Music Business Models Will Look Like In The Future
The year 2000 isn't just the beginning of a new millennium, it's also the year in which traditional record labels have to adjust business strategies and models to adapt to the consumers' demand for music delivered how they want it. What does the future hold? Moderator: Mark Thomas Rinzel, Digital Music Weekly
Panelists: John O'Brien, HearMusic/Starbucks; Philip S. Corwin, Virtualaw LLC; Andrew Keen, SLO Media; Steve Wood, Djangos

5:00pm Cocktails:
Share a beverage and some networking with your fellow ChangeMusic registrants. Get ready to hit the clubs for ChangeMusic Seattle's night-time showcases!

Saturday, July 22nd
ARTIST DAY

9:00am: Breakfast/A&R Demo Tank Sign-Up/Tech Tutorial Sign-Up
You've been out for two nights in a row until all hours seeing great music at ChangeMusic Seattle; now it's time to learn about your career. Start the day off right with a load of caffeine (this is Seattle, after all), and a sugared carbohydrate. Now you're prepared! Also: sign up begins for both the Tech Tutorial and the A&R Demo Tank. Sign-up is first come, first served. Each session is a maximum of 20 minutes long.

10:00am Keynote Address: Derek Woodgate, Magex/Futures Lab/Fringecore

11:00am Forum: Dawning Of A New Era: What is the future of the Internet?
Music and technology pundits weigh in on what they see as the future. Learn, share, absorb.
Moderator: Richard Martin, Seattle Weekly
Panelists: Scott Becker, Accordance.net; John Coletta, BMI; Peter Rothman, Live365.com; Derek Woodgate, The Futures Lab/Fringecore/Magex

11:00am A&R Demo Tank:
Throughout the day, A&R reps from a variety of companies - labels, tech firms, and websites - are available for one-on-one listening and critique. Our reps will listen to your stuff and offer you advice for advancing your career. And you don't even have to buy them a beer! Sign-up is first come, first served, and begins at 9:00.

12:15 Break/Tech Tutorials
While ChangeMusic Seattle registrants forage for food, our assembled collection of tech experts will be doing short tech demos for previously signed-up registrants (sign-in begins at 9:00 am in the breakfast area). Learn exactly how to rip a CD, create an MP3, upload it, set up a website, and all that other technical stuff that has you confused. Sign-up is first come, first served.

2:00pm Forum: Dazed & Confused: Basic Tools for Utilizing Music Technology
What do you need to know now? How do you burn a CD, upload music to the Web, get distribution, and get noticed? Enter a novice, and leave an initiate.
Moderator: Gerry Perlinski, CMJ Network
Panelists: Daniel House, C/Z Records; Bill Power, Tooth and Nail Records; more TBA

2:00pm Forum: A Little Knowledge: What to do once you've mastered digital technology
Okay, so now what? You've gotten your music on the Web, you have your fanpage - what else can you do to take your work to the next level? What marketing, PR, distribution and production capacities do you need to succeed, and maybe even make some money? Our panel of experts lets you know what's out there, and how it can be combined with other technologies to maximize your exposure and ultimate success.
Panels: Kelli Richards, Brainstorm Marketing; Greg Hart, Amazon.com;

3:30pm Forum: In The Crowd: How to get your music heard beyond its genre fans
Music that is pigeonholed as "genre" music has an even tougher time fighting through the mass of music on the Web. How can you get beyond the pigeons, and fly with the big boys? ChangeMusic panelists help you get out of your niche.
Panelists: David Brewster, HearMusic/Starbucks; Mike Mena, MUSICBLITZ.com; Dean Carlson, The Dial

3:30pm Forum:Survival of the Fittest: Our industry experts recount their successes and failures
Forget about the future, what's possible now? Panelists give you the skinny on the current range of choices and options available for artists and the people who put out their music.
Panelists: Richard Gottehrer, The Orchard; Jeremy Teppar, Diselonly Records; Josh Ayala, Sub Pop Records, Todd Herman, The Dial

5:00 Cocktails:
Digest what you've learned, and refuel with a cocktail before hitting Seattle's clubs for your night-time ChangeMusic Seattle programming.

For more information
1-877-6-Festival
events@cmj.com