Don’t be fooled by an innocent band name like White White Sisters; what you hear may surprise you. The duo of Yuya Matsumura (vocalist/guitarist/programmer) and Kazumasa Ishii (drums) create a breed of electro-rock that’s in your face, unapologetic and totally danceable.

Formed in 2008 and based in Nagoya, Japan, White White Sisters has accomplished a great deal over two years, booking the 2010 Summer Sonic Festival in Tokyo (Japan’s biggest festival that spans two days), Minami Wheel Festival in Osaka, and Sakae Sp-Ring Festival in Nagoya all in the same year. In addition to playing live, the duo’s 2010 EP, [euphoriaofeuphobia] combines the real instruments of rock with techno club sounds, seamlessly blending the genres into one. Matsumura’s voice mimics the electronic warping heard throughout the music, while his guitar takes on its own separate melody. Ishii’s high energy drumming fluctuates from aggressive snares and bass, to a simple, singular hi-hat, and always keeps its balance with the digital madness behind it. The group’s live show incorporates VJ art director Kouta Tajima, who uses line, dot and plane aesthetics to convey the emotions of White White Sisters’ music.

The group will expand its influence to North America during March 2011, playing amongst Young Galaxy, Janelle Monae and the Russian Futurists at Canadian Music Week and If By Yes and Shilpa Ray And Her Happy Hookers at SXSW. The duo will also play with Lolita No. 18, Mo’Some Tonebender, Hystoic Vein and Zukunasi at Japan Nite at New York’s Bowery Ballroom on March 20, a night dedicated to house, techno and rock bands from the group’s native country. Adding to the to do list is a physical release of White White Sisters’ [euphoiraofeuphobia] in the US, also in March.

Artists, submit for your own chance to be the Sonicbids Spotlight here.

Artists, submit for your own chance to be the Sonicbids Spotlight.