Lots of things happen in the music business and on the internet every week. This is an attempt to make sense of them. OK, here we go.
Last week’s Industry Wrap was cancelled because of a snowstorm, but you can rest assured it would’ve had a bunch of inaccurate Grammy predictions and some bad jokes about the Lumineers. If you’re looking to see who won, check out our coverage of the event and stare at that Gotye picture for a few minutes while you’re at it. But how did the ceremony itself do as a television event? Not as good as last year. As Spin points out this year’s ceremonies took a 30% ratings tumble after last year’s heavily hyped Adele celebration and Whitney Houston tribute. It was still the second highest rated Grammmies since 1993, and it gave us this great picture of Jay-Z drinking out of his Grammy, so cheer up Mumford And Sons.
In an effort to make things easier for its users, Ticketmaster revealed plans this week to allow customers to digitally transfer tickets to other users. Now if only I could stop forgetting my Ticketmaster password!
In the history books, this will go down as the month when the “Harlem Shake” viral video phenomenon officially took off or went mainstream, depending on how you define these things. This will also go down as the week every reasonable person decided that these videos are horrible and we should all stop wasting our time with this bullshit.
Speaking of history: This week Congress revealed its plans to begin digitizing the many sound recordings that it has in the Library Of Congress. This is especially important for pieces of music, speeches and field recordings being stored in fragile, or “at risk,” physical forms like Edison cylinders and 8-tracks. As the New York Times points out, Congress’s plans also include measures that call for “the creation of a national directory of sound collections and their holdings; educational programs, including the establishment of degree programs in sound preservation and archiving; and a new approach to copyright that will help clarify the ownership of older recordings.” If you’re looking for some light reading material, you can download a 78-page PDF of Congress’s plan here.
Last week it was revealed that Justin Timberlake was named the creative director of Bud Light Platinum. What does this mean exactly? I’m not totally sure. Part of me thinks it’s just a way to trick people who write about everything Justin Timberlake does into writing about Bud Light Platinum. Or it’s just a way to trick you into thinking that Justin Timberlake would ever drink a Bud Light Platinum. Or it’s just a way to trick me into thinking “A million dollars isn’t cool? You know what’s cool? BUD LIGHT PLATINUM!” is a really funny joke.
Well, this week thing’s got even weirder on the Timberlake front. Sure, he debuted a new music video, but he also revealed that his new album, The 20/20 Experience, will be sold at Target with two exclusive bonus tracks. Billboard Biz took a look at how the deal went down, and apparently it happened because Timberlake has “a history” with Target. I also “have a history” with Target, but mine mostly involves buying school supplies there.
More corporate synergy! Lana Del Rey teamed up with Jaguar for a video-length commercial this week for her song “Burning Desire.” It’s kinda like a James Bond opening title sequence, so if you’re into those, you might like this.
Alright, that’s it for this week. Have a great weekend and enjoy this clip of Mase in a Rugrats music video.