Lots of things happen in the music business and on the internet every week. This is an attempt to make sense of them. OK, here we go.

  • In Twitter’s ongoing effort to take over the world one tweet at a time, the company is getting into the music app business. As many speculated back when the company acquired the music startup We Are Hunted back in March, the app will be based around the idea of music discovery. All Things D reports that many suspect the app will debut this weekend during Coachella. Or, if you’re Ryan Seacrest, it already debuted for you and you’ll probably be using it all weekend while you ride around on a jetski.

  • Brad Paisley and LL Cool J attempted to break the internet this week by releasing a song called “Accidental Racist,” which sounded pretty much exactly like what you’d think a song called “Accidental Racist” by Braid Paisley and LL Cool J would sound like. Instead of seeing it as a benign novelty song, the track was soon turned into a lightning rod of controversy and a “conversation-starter.” Like the Civil War itself, the song turned blogger against blogger, with everyone vying to do the best job to explain the song. NPR defended the track by positing Paisley as “country’s ultimate postmodernist.” The Atlantic said Paisley’s lyrics were just plain old racist. Then Paisley went on Ellen, which is like declaring an armistice, and I think the whole thing just kinda ended and everyone moved onto the next controversy. Conversation over! Glad we all learned a lot.

    Also, as a sidenote, if you write parody songs, I’m looking to write an “Accidental Racist” parody song set in the universe of Terminator about the long difficult history of humans and robots. If you have a title or any good zingers, please send them to cwerthman@cmj.com.

  • What was the next thing we moved onto? A song from America’s cool dad, Jay-Z. The rapper/business, man, debuted a new song called “Open Letter” on his website Life And Times. It’s really goofy. In the song he does the following cool dad things: complain about his travel plans, use the word “dweebs,” talk about chilling on the beach with a powerful friend and offer to buy drugs for Chief Keef. Hopefully his next song is just called, “So You Kids Want Beer?” Check it out below.

  • Not a cool dad? Rick Ross. The bearded rapper has been under fire in recent weeks for his verse on the song “U.O.E.N.O.” where he raps, “Put Molly all in the champagne/She ain’t even know it/I took her home and I enjoy that/She ain’t even know it.” Ugh. This week TMZ broke the story that Reebok has dropped the rapper from his sponsorship deal with the athletic apparel giant. Personally, I was just surprised Rick Ross had a promotional deal with Reebok. Do the people at Reebok know what this guy looks like?

    Update: While I was writing this, Rick Ross issued a formal apology in a brave display of compassion/capitalism in action.

  • After the “Harlem Shake” rode a wave of YouTube-assisted hype to the top of the Billboard singles charts, it’s been interesting to see how the inclusion of YouTube stats will continue to effect the charts. This week Spin broke down how “Wop,” a song by the Florida rapper J. Dash, jumped up the charts thanks to a twerking video featuring former Disney Channel star Miley Cyrus. It’s a fascinating read.

  • With “Harlem Shake” fever gripping the nation, what does the world need? An EDM movie, of course. Deadline reports that Diplo will be “a driving creative force behind the film.” The plot of the film is described in the piece as “8 Mile meets Project X,” which sounds like “Maybe I’ll see that” meets “Nope, not seeing that.”

  • Kobe Bryant used to wanna be a rapper. This great Grantland story gets to the bottom of why that dream never panned out. Read it, then listen to this.

  • Alright, that’s enough human suffering for the week. Here’s a picture of a scary pig. Have a great weekend!