The Swedish-based music service Spotify was finally released in the United States yesterday, and it is the internet’s cute, new puppy nobody can stop talking about. After solidifying a deal with Warner Music Group, Spotify launched its “Open” (read: free) version as invite-only through Chevrolet’s Facebook page and through select music outlets.
Spotify launched in the US with a catalog of more than 15 million songs. The service became a phenomenon in Europe (and almost legendary in the States) through its easy-to-use desktop and mobile interface along with a clear, easy way to share playlists and songs with friends.
In order to cut in line for a beta invite, you can sign up for one of Spotify’s paid services. Spotify Unlimited costs $4.99/month and offers unlimited ad-free streaming and the ability to share playlists with friends. Spotify Premium costs $9.99/month and offers everything Unlimited does along with mobile apps, great sound quality and offline listening. Not bad seeing as Spotify is actually more expensive in Europe with Premium services running at €9.99 (roughly $16).
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Industry Wrap is a weekly CMJ column covering industry-related music news. Send tips to Kate Shapiro at email@example.com.