CMJ Music Marathon

Photo: Renee Rorer

It’s the final day of the panels at this year’s CMJ Music Marathon, which means it’s time to shed a tear as Panel Beater says goodbye for another year. But we’re going out with a bang, as Friday features some of our strongest panel recommendations yet. Don’t believe us? Check out our list of recommended panels below, which includes opportunities to witness discussions on social media, music industry gatekeepers, the world music boom and more.

 
Today is also the all-day Mandatory Continuing Legal Education (MCLE) and Continuing Professional Education (CPE) accredited Entertainment Business Law Seminar at CMJ Music Marathon. The event is hosted by CMJ and the Entertainment, Arts & Sports Law Section of the New York State Bar Association, in association with New York University School of Law, Vandenberg & Feliu LLP, Holland & Knight LLP, Frankfurt Kurnit Klein & Selz, Prager and Fenton LLP, and MasurLaw at NYU’s Helen and Martin Kimmel Center in the spectacular Richard L. Rosenthal Pavilion.
 
To check out the full schedule of MCLE/CPE events please click here.
 
Watch MCLE panelists Michael Poster and Toby Butterfield preview their panels in the clips below.

Our selections below only scratch the surface of what’s on offer, so make sure you also check out our full panels page and add events to your schedule over here.


Social Media Sobriety

11:00 a.m. – 12:00 p.m.
NYU Kimmel Center, Room 905/907, 60 Washington Square South New York, NY 10012

Watch panelist Dick Huey (Toolshed) introduce this panel:

Moderator: Rory Felton Vice President, Business Development, Music & Entertainment, Chirpify
Speakers:
- Nate Auerbach: Music Strategy & Outreach, Tumblr
- Dick Huey: Founder, Toolshed
- Jon Ostrow: PR Director, Cyber PR
- Jazmine Valencia: Director, Digital Marketing, Island Def Jam


Modern Barriers To Entry

12:30 p.m. – 1:30 p.m.
NYU Kimmel Center, Room 905/907, 60 Washington Square South New York, NY 10012

From prestigious bloggers to major label executives, who are today’s gatekeepers and what are they looking for? Having one influential person in your corner can trigger a firestorm and connect many dots. Is it luck? Timing? Destiny? These professional tastemakers candidly talk about what it takes to get to the next level.

Moderator: Dean Cramer: President, Kings Of A&R
Speakers:
- Adam Herzog: VP Of A&R, Warner Bros. Records
- Amanda McIntyre-Chavis: CEO, LegendFactory/EMI North America
- Ron Perry: Head Of A&R, SONGS Music Publishing
- Mike Spinella: Director Of Industry Relations, Rolling Stone


Global Social: Worldwide Impact Of Social Media And Music

12:30 p.m. – 1:30 p.m.
NYU Kimmel Center, Room 405, 60 Washington Square South New York, NY 10012

An exploration into how the world is utilizing Social Media, and the impact it’s having on messaging, broadcasting and sharing information within the paradigm of the international music market. What are the trends, and how can brands use social media to expand their international fans to ultimately generate more revenue?

Moderator: Fiona Bloom: Founder, The Bloom Effect
Speakers:
- Marie-Alicia Chang: Co-Founder, Musicmetric
- Tom Greiter: Sales & Business Development, Mobile Backstage
- Carl Jacobson: Director Of Strategic Marketing, Nimbit (A PreSonus Company)
- Teff: Hip-Hop Artist


Seasoned Experience Implemented In A New Music Industry

3:30 p.m. – 4:30 p.m.
NYU Kimmel Center, Room 905/907, 60 Washington Square South New York, NY 10012

While a shrunken music industry still prevails, the physical and technological boundaries of the world music market have been exploded. Many artists, labels and managers from the U.S. are now also focusing on efforts abroad, and vice versa. These modern pioneers will delve deep into the changes of modern music business in both the domestic and international spaces.

Moderator: Robert Singerman Consultant, LyricFind, 88TC88, Brasil Music Exchange
Speakers:

- Allen Kovac: CEO, Tenth Street Entertainment
- Michael Goldstone: Owner, Mom And Pop Music
- Richard Gottehrer: CCO And Co-Founder, The Orchard