March to your own Beater.

CMJ’s daytime panels seat hundreds of established movers and up-and-coming shakers from every facet of the entertainment industry, every corner of the globe. For grizzled vets and enterprising start-ups alike, this year’s panel programming is indeed a must-do. Show up, pay attention and make sure you shimmy some of those sweet business cards into the right hands. Anyone who’s anybody will be there. There are 15 panel discussions scheduled for today, so here’s but a few of the highlights. For full details on all panels and panelists at the 2011 CMJ Music Marathon & Film Festival, just click here. And check back every morning, first thing, for our daily Panel Beater!

The Age Of Influence

11:00 a.m. – 12:15 p.m.
NYU Kimmel Center, Room 802 (60 Washington Square S New York, NY 10012)

Panelists will discuss innovation in marketing methods and brand reach in today’s socially driven consumer landscape. Preceded by Jane Buckingham, the world’s foremost expert on Gens X, Y and the upcoming Z, HuffPo contributor, and Founder of Trendera, sits down with Flavorpill Co-Founder Sascha Lewis for a candid conversation about what’s next in trends, culture and online media.

Moderator: Paula Moore, President, Massive CIA
- Justin Kalifowitz, President, Downtown Music Publishing
- Jesse Kirshbaum, CEO/Senior Talent Agent, New Universal Entertainment Agency
- Chris Wiltsee, Director of Business Development,
- Lisette Paulson, Director, Partner Relations, MySpace
- Beatrice Farina, VP Marketing Communications, Shazam

Musical Hats: Doing The Jobs Of 50+ People All By Yourself?

12:30 p.m. – 1:45 p.m.
NYU Kimmel Center, Rosenthal Pavilion, 10th Floor (60 Washington Square S New York, NY 10012)

Feeling overwhelmed? If you’re like most of us, you’ve got a “day job” and focus on your artistic calling during your “free time,” with gigs, meetings and networking mixers on the weekends. Plus, you’ve got a family to take care of, chores that need doing, and it would be really nice if you had a social life, too. So, how can you fill the shoes of a Manager, Booking Agent, Business Manager, Accountant, Music Supervisor, PR Agent, Personal Assistant, Producer, Lawyer, Fitness Coach, Housekeeper, Cook, Spouse and Parent at the same time? Let’s find out! In this panel, we’ll talk about how to organize, prioritize and strategize your LIFE!

Moderator: Jennifer Grassman, Massive CIA, The Owls Quill, The Washington Times Communities, Jennifer Grassman Music
- Jeremy Peters, Director, Creative Licensing & Business Affairs, Ghostly International
- Emily White, Artist Manager, WhiteSmith Entertainment
- Molly Neuman, Direct Label Reations/Artist Manager/Whole Foods Chef, eMusic/Simple Social Graces and Kitchen
- KamranV, Founder, POP-AUT

Real-Time Global Marketing: Social Entertainment Engagement

2:00 p.m. – 3:15 p.m.
NYU Kimmel Center, Rosenthal Pavilion, 10th Floor (60 Washington Square S New York, NY 10012)

Real-time marketing is where we are headed. Planning for who and what we are marketing for tomorrow, not next year. Panelists discuss the ins and outs of real-time marketing efforts: including using check-ins, like, follows, codes and other social engagement methods for real-time rewards.

Moderator: Nihal Mehta, CEO, LocalResponse
- Steve Ellis, CEO, WhoSay
- Larry Mills, VP, Strategic Marketing, Sony/ATV Music Publishing
- Andy Ellwood, Director, Business Development, Gowalla
- Monee Perry, Senior New Media Marketing Manager, Roc Nation
- Sam Salisbury, Artist Relations,
- Elad Sonego, Head of MTV Israel, Sonego

How To Launch A Music Start-Up

3:30 p.m. – 4:45 p.m.
NYU Kimmel Center, Room 905/907 (60 Washington Square S New York, NY 10012)

Hear practical, been-there-done-that advice from real industry entrepreneurs and investors. Get tips on securing funding, building a team, acquiring customers, choosing the right partners and how to structure a profitable business.

Moderator: Deborah Newman, MusicStrat
- Billy Chasen, Co-Founder, turntable.FM
- Dan Kantor, CEO, EXFM
- Elias Roman, Co-Founder & CEO, Songza Media
- Charlie O’Donnell, Principal, First Round Capital
- JJ Rosen, CEO, Indaba Music
- Emmanuel Zunz, CEO, ONErpm